November 23, 2010

TCBY Announces New Frozen Yogurt Classification: "Super Fro-Yo"—the Healthiest in the Market

Families, Seniors, Active Lifestylers, Fitness Enthusiasts, and Athletes Can Finally Have Their Just Desserts Without the Guilt

Families, Seniors, Active Lifestylers, Fitness Enthusiasts, and Athletes Can Finally Have Their Just Desserts Without the Guilt

Dieting, eating right, going organic, exercising … continues to weigh heavy on the American way of life, coupled with the ongoing guilt associated with our love of dessert. TCBY, The Country’s Best Yogurt, says you can not only lose the guilt but gain some tangible health benefits by choosing its "Super Fro-Yo" frozen dessert.

Super Fro-Yo, a frozen yogurt packed with Vitamins A & D, probiotics, dietary fiber, protein, calcium and so much more, is a great tasting, healthy alternative to treats high in saturated fat and empty calories. Although there are many forms of beneficial yogurt in the market today, TCBY’s Super Fro-Yo sets a new standard for healthy nutritionals. To qualify as Super Fro-Yo, nutritional information must meet the following guidelines per serving:

  • Calories: Does not exceed 120 calories
  • Dietary Fiber: Must have a minimum of 3 grams
  • Protein: Must have a minimum of 4 grams
  • Probiotics: Must have a minimum of 7 types
  • Minimum 20% DVA of vitamin D, and 10% DVA of vitamin A
  • Active Cultures: Must have a minimum 20 billion live active cultures after manufacturing
  • Saturated Fat: Does not exceed 2 grams

"We are in the business of selling indulgence to the American consumer," states Timothy Casey, CEO of TCBY. "However, we believe it can be done in a legitimately healthy way without compromising taste and that sense of indulgent satisfaction. The 'Super Fro-Yo' classification is important to us for two reasons. One, not all frozen yogurt is created equal. Two, as we place 'Super Fro-Yo' nutritionals up against ice cream and other fro-yo nutritionals, we are confident parents will feel a great deal better about their kids enjoying TCBY."

With a research and development division headed by Dr. Wayne Geilman, TCBY has worked diligently over the years to set a higher standard for frozen yogurt in America. Many brands within the category have attempted to follow TCBY’s product innovation, which has been positive for the category. However, continuous advances in formulating TCBY products have made it possible for Dr. Geilman and his team of food scientists to go beyond a product that is simply healthier than ice cream, which is where the category has been historically. With Super Fro-Yo, TCBY has a product that packs a punch of probiotics, vitamins, fiber, protein and cultures either not found in any other brand or not found at the higher levels of TCBY products.

As a leading innovator in the frozen yogurt category, TCBY invests in the latest technologies to deliver a healthy indulgence with what the company calls a "Bundled Health Enhancement System." The TCBY Bundled Health Enhancement System uses balanced combinations of nutrients that work together in a synergistic manner to improve the overall sense of well being. In designing this proprietary system, TCBY focused on supporting certain health benefits to deliver a yogurt that aids in digestive health, weight management, bone health and the aging process, and at the same time tasting great.

"We recognize that the fro-yo category as a whole is doing a better job of including live active cultures and probiotics in their products, distancing itself from the pure indulgence of the ice cream category. However the degree to which we have formulated our products is so far and away different today that we felt it warranted a separate classification," explains Dr. Wayne Geilman. "We are purposefully transparent about the requirements for 'Super Fro-Yo' because in addition to providing a great tasting product full of 'Super' nutritionals, we are trying to educate the population about the importance of dietary fiber and probiotics. The research tells us that the average consumer knows at some level that live cultures and probiotics, for example, are good for you, but they don’t understand how good and why. 'Super Fro-Yo' is a great platform to educate the marketplace and hopefully change behavior."

TCBY 'Super Fro-Yo' flavors are available in all its stores and include:

  • No Sugar Added (NSA) Vanilla, Chocolate and White Chocolate Macadamia, as well as NSA and fat free, Strawberry, Peach and Mountain Blackberry
  • Traditional flavors Golden Vanilla, Chocolate, Strawberry, Old Fashioned Vanilla, Fat Free Dutch Chocolate, White Chocolate Mousse, Cheesecake and Cake Batter
  • Seasonal favorites like Pumpkin Spice and Eggnog