TCBY Pursues Market Expansion

Develops partnership with Buxton

TCBY, The Country’s Best Yogurt, has entered into a partnership with Buxton®, a customer analytics firm, to develop a predictive sales model that will facilitate a cost-effective, successful expansion strategy. The largest player in the frozen yogurt category, TCBY currently has more than 400 locations nationwide.

"With Buxton’s analytical tools, we will be able to evaluate our existing locations, verify our most loyal customers, and determine future locations," began Rob Streett, senior vice president of TCBY. "We look forward to receiving a thorough competitive analysis, with market optimization, that will provide us with solutions to continue our national influence in the frozen yogurt market."

"Buxton is excited to work with this industry-leading company," said Tom Buxton, CEO of Buxton. "With our highly valuable market analysis, their executives will be able to develop a winning market expansion strategy that will solidify 'the country’s best yogurt' dominant positioning in the frozen yogurt industry."

As part of this alliance, TCBY joins a growing list of organizations utilizing SCOUT®, a web-based site selection and management application developed by Buxton. SCOUT can be used as a pre-screening tool for real estate location decisions and a comprehensive site management system.