28 TCBY Stores to Open in Southeast Asia Over the Next 10 years
BROOMFIELD – Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies based in Broomfield, has signed a franchise agreement that will open 28 TCBY stores in Malaysia, Indonesia, Singapore and Vietnam over the next 10 years.
The first store is slated to open this summer in Kuala Lumpur. Three other TCBY stores will open by the end of 2014.
Famous Brands has partnered with Malaysia-based Dewina Holdings Group, which owns and operates franchises in the region including Cafe Barbera, Burger King, Quiznos and Popeyes Chicken & Biscuits.
Other notable recent international openings for Famous Brands include three Mrs. Fields stores in Riyadh, Saudi Arabia; three Mrs. Fields stores in Thailand, two dual-brand TCBY and Mrs. Fields stores in Pakistan, and one dual-brand store in Egypt.
Together, TCBY (The Country’s Best Yogurt) and Mrs. Fields have more than 900 locations in 33 countries. Mrs. Fields was established in 1977 and TCBY was created in 1981.
Famous Brands is a portfolio company of Z Capital Partners LLC, a private-equity firm founded in 2006 with approximately $2 billion of assets and committed capital under management.