What’s the Advantage of Dual Branding with TCBY & Mrs. Fields?
Famous Brands is the parent company of two of the world’s most iconic brands: TCBY and Mrs. Fields. Who doesn’t love freshly baked cookies and cool, creamy frozen yogurt? No one we know! And, when you combine these two leading brands through our dual-branding innovation strategy, you get accelerated growth. Very sweet! Here’s how:
Maximize the Value of Brand Awareness
– This is one of the biggest costs of building a franchise business. By effectively offering two well-known brands simultaneously, business owners can leverage marketing power and 90% brand awareness.
Make Efficient Use of Space and Generate Savings
– Locating two hot franchises in a single property permits more efficient use of space. The two franchises sharing a traditional or non-traditional space may be able to share costs that would otherwise have to be duplicated.
Tap Into Buying Power
– The dual brands are not only part of a nationally established company, but they are also part of an 880 store operation with significant buying power.
Access Multiple Revenue Streams
– In addition to TCBY and Mrs. Fields traditional revenue streams, Mrs. Fields offers Mrs. Fields Gifting Stations – part of a three revenue opportunity for franchise owners.
Sell the Perfect Combination
– The two products are in the same marketing category, so they can be co-marketed easily and effectively as part of the dual branding offer.
Ready to learn more?
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288