TCBY Frozen Yogurt Franchise

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Posted on July 23, 2015 by TCBY Mrs Fields

TCBY & Mrs. Fields Explore India and the ABF Franchising Show

Olá! I just returned from an amazing trip that took me to Brazil and India. It is always our practice to do an in-depth visit whenever we are expanding into a new country to learn as much as we can from the local master franchisors. Today, I’ll discuss our trip to Brazil. My next post will share the details of our trip to India.

In Brazil we attended the ABF Franchising Show in Sao Paulo. We were one of only a handful of US brands represented. There were 35,000 attendees at the show, most of which were looking to become a franchisee. While this isn’t our target audience of master franchisors, we felt our presence at this show helped convey that TCBY and Mrs. Fields are here to stay and was a nice opportunity to introduce both brands to Brazil.

We took full advantage of the fact there were 2,000 exhibitors at ABF. Using several Portuguese translators, we interviewed exhibitors to gauge their level of interest in TCBY and Mrs. Fields, their knowledge of our products, and their expertise in distribution channels and opportunities in Brazil. We were able to set up appointments to visit some franchisors to develop strategy for bringing our brand to Brazil and to meet our trip objectives:

  1. Identify potential partners with high business experience, established food distribution, strong market and government regulations knowledge, experience introducing American brands, and successful presence in the marketplace
  2. Make it clear that TCBY is committed to growing (and staying) in Brazil
  3. Study local competitive brands
  4. Learn the economic challenges facing the market
  5. Discuss how the brand might be launched

 

The Brazilian market is seeking healthy options, with the country’s government pushing the adoption of a healthier lifestyle. The local government has even gone so far as to fund company paid employee lunch programs. Brazilians view yogurt as a healthy food choice and not as an alternative to ice cream like we do here in the US. This health-conscious mindset combined with our proven success in the US and other countries has us very confident that TCBY will become Brazil’s “the country’s best yogurt.”

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Famous Brands is Now in Southeast Asia: TCBY & Mrs. Fields Philippines
TCBY & Mrs. Fields Explore India and the Master Franchise Show

Written by TCBY Mrs Fields

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FRANCHISE OPPORTUNITIES
Between Mrs. Fields and The Country’s Best Yogurt, your franchise opportunities are endless! From the proven traditional layout, to the interactive self-serve model, to the low cost franchise kiosk, we have the best franchises to own. With our low cost of entry, easy on-boarding process, and well-recognized iconic brands, it’s the smart choice when selecting your next business venture.
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Rich Hankins
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480-434-1230
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    Please review our international requirements

    Non United-States Franchise Requirements

    Thank you for your interest. Non-United States franchisees should contact our international development office directly at international@famousbrandsintl.com. Please see below for frequently asked questions for Non-United States-based store operations.

    What is a Master Franchise?

    A Master Franchise is an agreement whereby the Franchisee is licensed to operate retail stores within a designated territory for which they have exclusive rights.

    What kind of stores can be operated?

    The agreement defines 4 different store categories or types which the Master Franchisee is licensed to operate:

      • Enhanced stores (larger stores with seating)
      • Standard stores
      • Mini stores
      • Carts

    How many stores must be opened?

    A Development Schedule is included in the agreement that notes the number of store units that must be opened each year and continuously operating.

    What is the term of the Master Franchise Agreement?

    The initial term is for 10 years, with a 10-year extension option.

    What payments are required?

      • Good Faith Deposit — paid upon execution of a Letter of Intent
      • Territory Fee — paid upon execution of the Master Franchise Agreement, less the good faith deposit already paid
      • Royalties — paid monthly 6 % of gross sales of all stores within the territory
      • Store Opening Fees — paid upon the opening of each new store

    Does the Master Franchisee own all the stores that are developed?

    The master franchisee may own and operate stores, and has the right to sub-franchise stores under certain conditions.

    Is there a maximum number of stores that may be approved to be opened?

    No, the only limitation on stores is the total number of potential locations available in the territory itself. The Agreement sets no upper limit.

    What capabilities must a Master Franchisee have?

      • Maintain a strong commitment to the brand
      • Ability to operate stores at a high standard
      • Expertise and contacts in real estate throughout the territory, to ensure that a maximum of good store locations can be secured
      • Ability to develop management infrastructure to support and oversee a large number of stores
      • Excellent knowledge of the territory’s markets to ensure the brand is presented in the most appealing manner to potential customers
      • Financial resources necessary to develop the territory


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