Rich Hankins, Director of Franchise Development

Rich Hankins
Senior Director of Franchise Development

Photo coming soon

Nelson Tejada
Chief Executive Officer
Paul Correale, Director of Franchise Development

Paul Correale
Director of Franchise Development
Corie King, Franchise Marketing Manager

Corie King
Franchise Marketing Manager
TCBY Leadership & Support Team
Brian Mooney, Franchise Development Manager

Brian Mooney
Franchise Operations Director
Tiffany Spear, Corporate Controller

Tiffany Spear
Corporate Controller
Betsy Schmandt, President, Franchising

Betsy Schmandt
President, Franchising
Kim Browning, Franchise Operations/Training Manger

Kim Browning
Franchise Operations/Training Manger
Heather Piaseck, Supply Chain Specialist

Heather Piaseck
Supply Chain Specialist
 
  

OPERATIONS/FIELD SUPPORT SERVICES TEAM

OPERATIONS/FIELD SUPPORT SERVICES

  • Field-based support professionals dedicated to business operations and store profitability
  • Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
  • Expert employee training and staffing
  

MARKETING SERVICES TEAM

MARKETING SERVICES

  • Marketing plan for new store opening to help create awareness and trial
  • Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
  • Marketing strategies that emphasize owning the community through local store marketing activities
  • National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference
  

TRAINING TEAM

TRAINING

  • Seven-day new franchisee training at the company’s Famous Brands University (FBU) in Salt Lake City, Utah
  • Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
  • Ongoing support of product and promotional launches
  • Ongoing support via the company’s eLearning platform – FBUview
  • National POS platform with comprehensive system support
  

STORE DEVELOPMENT TEAM

STORE DEVELOPMENT

  • Assistance with market planning and site selection
  • Construction and store opening assistance to support entire store opening process
  • Construction management firm in place to facilitate store construction and opening