
Rich Hankins
Senior Director of Franchise Development

Nelson Tejada
Chief Executive Officer

Paul Correale
Director of Franchise Development

Corie King
Director, Franchise Marketing


Brian Mooney
Franchise Operations Director

Joe Lewis
President & COO Franchising

Kim Browning
Franchise Operations/Training Manager

Heather Piaseck
Supply Chain Specialist

OPERATIONS/FIELD SUPPORT SERVICES
- Field-based support professionals dedicated to business operations and store profitability
- Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
- Expert employee training and staffing

MARKETING SERVICES
- Marketing plan for new store opening to help create awareness and trial
- Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
- Marketing strategies that emphasize owning the community through local store marketing activities
- National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference

TRAINING
- Seven-day new franchisee training at the company’s Famous Brands University (FBU) in Salt Lake City, Utah
- Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
- Ongoing support of product and promotional launches
- Ongoing support via the company’s eLearning platform – FBUview
- National POS platform with comprehensive system support

STORE DEVELOPMENT
- Assistance with market planning and site selection
- Construction and store opening assistance to support entire store opening process
- Construction management firm in place to facilitate store construction and opening