Albert Treccia
Senior Vice President, Sales & Marketing

Dustin Lyman
Chief Executive Officer

Kim Jones
Senior Director, Marketing

Rich Hankins
Director of Franchise Development

Mallory Guido
Development Coordinator

Paul Correale
Director of Franchise Development

Jane McCarthy
Training Manager

Brian Mooney
Director of Franchise Operations

OPERATIONS/FIELD SUPPORT SERVICES

  • Field-based support professionals dedicated to business operations and store profitability
  • Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
  • Expert employee training and staffing

MARKETING SERVICES

  • Marketing plan for new store opening to help create awareness and trial
  • Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
  • Marketing strategies that emphasize owning the community through local store marketing activities
  • National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference

TRAINING

  • Eight-day new franchisee training at the company’s Famous Brands University (FBU) in Broomfield, Colorado
  • Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
  • Ongoing support of product and promotional launches
  • Ongoing support via the company’s eLearning platform – FBUview
  • National POS platform with comprehensive system support

STORE DEVELOPMENT

  • Real estate team to assist with market planning and site selection
  • Proprietary site evaluation tool
  • Construction and store opening team to assist with entire store opening process
  • Construction management firm in place to facilitate store construction and opening