The Yogurt-Cookie Takeover – Mrs. Fields & TCBY Stores are Making Their Mark Around the World
Together, TCBY and Mrs. Fields have more than 900 locations in 33 countries. But, that number will soon be growing. Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, has struck a sweet deal for overseas expansion with plans underway for 28 TCBY stores to open in Malaysia, Indonesia, Singapore, and Vietnam over the next 10 years. The ease of this expansion is fostered by the strategic partnership between Famous Brands and Malaysian-based Dewina Holdings Group, which owns and operates other franchises in the region including Café Barbera, Burger King, Quiznos, and Popeye’s Chicken & Biscuits.
“We are thrilled to expand our footprint in Asia so that we can continue to introduce our legacy brands to more consumers worldwide,” says David Bloom, chief operating officer for Famous Brands. “International demand for TCBY and Mrs. Fields Cookies remains strong, and we’re eager to partner with qualified partners to grow our presence internationally.”
Famous Brands also recently opened:
- Three new Mrs. Fields stores in Riyadh, Saudi Arabia
- Three new Mrs. Fields stores in Thailand
- Two new Dual-Brand TCBY and Mrs. Fields stores in Pakistan
- One new Dual-Brand TCBY and Mrs. Fields store in Egypt
The company expects to open 30 stores globally in 2014, including several new market launches. Soon, you’ll be able to satisfy your craving for TCBY yogurt and Mrs. Fields cookies no matter where you are in the world.