Froyo – A Recession-Proof Industry? Let’s Explore this Idea
The frozen yogurt industry has shown an amazing staying (and growing) power during all economic times. In fact, as far back as 2009, the International Franchise Association reported that the overall number of franchise establishments was expected to drop by 10,000 that year. All except for frozen yogurt, which was slated to grow by a few percentage points. This is quite a notable statistic for any market, especially one in the midst of the economic recession. Now in 2014 the future of frozen yogurt still looks sweet. So, what’s the secret ingredient that makes a TCBY franchise recession proof?
Turns out there’s more than one secret ingredient. The success of frozen yogurt is a combination of factors.
Easy Start Up.
The barriers to entry in the frozen yogurt market are low. Build out is quick and relatively inexpensive, and there’s comprehensive training by TCBY professionals every step of the way.
More Health-Conscious Consumers.
There is a growing trend to eat a healthier diet. But, we still crave sweet treats, especially during bad economic times. A frozen yogurt treat fits the bill. It packs a healthy punch while also delivering sweet deliciousness and a much-needed pick-me-up.
Greater Focus On Fun.
When times are tough, it’s nice to have a fun distraction to relieve stress. Going to a TCBY to create a custom swirl complete with a unique combination of toppings is fun and puts a smile on customers’ faces young and old. TCBY’s are a welcoming neighborhood hangout that is all about chilling out.
Need For Affordability.
TCBY’s frozen yogurt provides variety and value to deliver a sweet treat with millions of tasty flavor combinations without breaking the bank. When money is tight, it’s nice to be able to have an economical option that feels indulgent.