Rich Hankins
Senior Director of Franchise Development
Joe Lewis
Chief Executive Officer
Paul Correale
Director of Franchise Development
Kim Browning
Franchise Operations/Training Manager
Brian Mooney
Franchise Operations Director
Corie King
Director, Franchise Marketing
Heather Piaseck
Supply Chain Specialist
OPERATIONS/FIELD SUPPORT SERVICES
- Field-based support professionals dedicated to business operations and store profitability
- Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
- Expert employee training and staffing
MARKETING SERVICES
- Marketing plan for new store opening to help create awareness and trial
- Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
- Marketing strategies that emphasize owning the community through local store marketing activities
- National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference
TRAINING
- Seven-day new franchisee training at the company’s Famous Brands University (FBU) in Salt Lake City, Utah
- Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
- Ongoing support of product and promotional launches
- Ongoing support via the company’s eLearning platform – FBUview
- National POS platform with comprehensive system support
STORE DEVELOPMENT
- Assistance with market planning and site selection
- Construction and store opening assistance to support entire store opening process
- Construction management firm in place to facilitate store construction and opening