TCBY Frozen Yogurt Franchise

  • Overview
  • Store Designs
  • Support Team
  • Our Franchisees
  • Press
Posted on June 26, 2015 by TCBY Mrs Fields

Dual Branding Strategy & Franchising Business Plan – A Match Made in Dessert Heaven

1549539_10152121746567690_8819165329544917573_nTCBY & Mrs. Fields’ Dual Branding Strategy is the Perfect Business Plan

Famous Brands, the parent company of TCBY and Mrs. Fields, recently began offering business entrepreneurs a two-for-one deal – buy a TCBY and get a Mrs. Fields free. While this offer is not entirely new in some business categories, the “dual-branding” innovation strategy (especially for two iconic brands) has accelerated the growth of the company.

Advantages of Dual Branding

  • Maximize the Value of Brand Awareness – This is one of the biggest costs of building a franchise business. By effectively offering two well-known brands simultaneously, business owners can leverage marketing power and 90% brand awareness.
  • Make Efficient Use of Space and Generate Savings – Locating two hot franchises in a single property permits more efficient use of space. The two franchises sharing a traditional or non-traditional space may be able to share costs that would otherwise have to be duplicated.
  • Tap Into Buying Power – The dual brands are not only part of a nationally established company, but they are also part of an 880 store operation with significant buying power.
  • Access Multiple Revenue Streams  – In addition to TCBY and Mrs. Fields traditional revenue streams, Mrs. Fields offers Mrs. Fields Gifting Stations – part of a three revenue opportunity for franchise owners.
  • Sell the Perfect Combination – The two products are in the same marketing category, so they can be co-marketed easily and effectively as part of the dual branding offer.

The TCBY & Mrs. Fields dual branding strategy provides a mix of revenue growth opportunities, significant brand awareness, and financial efficiencies rarely offered by a franchisor. This makes it the perfect business plan for any business investor looking to maximize ROI. Learn More

Posted in
Mrs. Fields has Made It’s Way to Indonesia
TCBY Expansion into Malaysia Nu Sentral

Written by TCBY Mrs Fields

Related Posts

  • TCBY Franchise Success Story – Sam and Rubina Batt’s Journey

    TCBY Franchise Success Story – Sam and Rubina Batt’s Journey Sam and Rubina Batt have
    Read more
  • What’s the Advantage of Dual Branding with TCBY & Mrs. Fields?

    What’s the Advantage of Dual Branding with TCBY & Mrs. Fields? Famous Brands is the
    Read more
  • Do You Have What it Takes to Be a Franchise Owner?

    Do You Have What it Takes to Be a Franchise Owner? The key ingredient common
    Read more
  • 4 Advantages of Owning a Franchise

    4 Advantages of Owning a Franchise This is probably the number one question that we
    Read more

Categories

  • Famous International Growth
  • Franchising Prep
  • Press
  • Uncategorized
  • Why Fro Yo?

Archives

  • June 2020
  • February 2020
  • December 2019
  • November 2019
  • August 2019
  • June 2019
  • May 2019
  • September 2018
  • October 2017
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015

Recent Posts

  • IFA – Happy Father’s Day to Mike Murtaugh, TCBY franchisee in Peachtree, Georgia!
  • National FroYo Day – WDIV 4 Detroit News
  • QSR – How a TCBY franchisee found success by investing in an internship program.
  • Franchising.com -TCBY In The News!
  • Westminster Mall Mrs. Fields Cookies and TCBY Grand Opening
FRANCHISE OPPORTUNITIES
Between Mrs. Fields and The Country’s Best Yogurt, your franchise opportunities are endless! From the proven traditional layout, to the interactive self-serve model, to the low cost franchise kiosk, we have the best franchises to own. With our low cost of entry, easy on-boarding process, and well-recognized iconic brands, it’s the smart choice when selecting your next business venture.

Discounted Initial Franchise Fee Terms and Conditions
STORE DESIGNS

Counter Service
Self-Serve
Kiosks
Non-Traditional Franchise

OUR BRANDS

Mrs. Fields
TCBY

LEARN MORE
Store Designs
Support Team
Our Franchisees
Contact Us
CONNECT
  •  
  •  
  •  
Rich Hankins
Sr. Director of Development
717-571-6729
RHankins@famousbrandsintl.com

Paul Correale
Director of Franchise Development
480-434-1230
PCorreale@famousbrandsintl.com
Contact us!
Contact Us

    Submit your contact information to have a franchise specialist follow up with you regarding the TCBY ownership process.

    *Denotes required field.


    Please review our international requirements

    Non United-States Franchise Requirements

    Thank you for your interest. Non-United States franchisees should contact our international development office directly at international@famousbrandsintl.com. Please see below for frequently asked questions for Non-United States-based store operations.

    What is a Master Franchise?

    A Master Franchise is an agreement whereby the Franchisee is licensed to operate retail stores within a designated territory for which they have exclusive rights.

    What kind of stores can be operated?

    The agreement defines 4 different store categories or types which the Master Franchisee is licensed to operate:

      • Enhanced stores (larger stores with seating)
      • Standard stores
      • Mini stores
      • Carts

    How many stores must be opened?

    A Development Schedule is included in the agreement that notes the number of store units that must be opened each year and continuously operating.

    What is the term of the Master Franchise Agreement?

    The initial term is for 10 years, with a 10-year extension option.

    What payments are required?

      • Good Faith Deposit — paid upon execution of a Letter of Intent
      • Territory Fee — paid upon execution of the Master Franchise Agreement, less the good faith deposit already paid
      • Royalties — paid monthly 6 % of gross sales of all stores within the territory
      • Store Opening Fees — paid upon the opening of each new store

    Does the Master Franchisee own all the stores that are developed?

    The master franchisee may own and operate stores, and has the right to sub-franchise stores under certain conditions.

    Is there a maximum number of stores that may be approved to be opened?

    No, the only limitation on stores is the total number of potential locations available in the territory itself. The Agreement sets no upper limit.

    What capabilities must a Master Franchisee have?

      • Maintain a strong commitment to the brand
      • Ability to operate stores at a high standard
      • Expertise and contacts in real estate throughout the territory, to ensure that a maximum of good store locations can be secured
      • Ability to develop management infrastructure to support and oversee a large number of stores
      • Excellent knowledge of the territory’s markets to ensure the brand is presented in the most appealing manner to potential customers
      • Financial resources necessary to develop the territory


    Please fill in the required fields and submit again.