Famous Brands’ X-Factor: Dual Branding with TCBY & Mrs. Fields
We all do it, as business builders we are looking for the key difference that will make a business successful, make it profitable. We look for the X-Factor. Well, at Famous Brands we have found the X-Factor. It’s dual branding. We’ve taken our two successful brands and combined them into a single offering that will delight and excite your customers.
TCBY and Mrs. Fields are both iconic brands that remain franchise favorites thanks to our in-demand product, unwavering brand loyalty, and over three decades of industry innovation and dominance. Our new easy operation dual-branded concept maximizes possible revenue per square foot, offering dual day parts and three revenue streams all in one location. And, we’re making our dual branding even cooler with an exclusive limited-time offer: $0 initial franchise fee for veterans and any conversion of an existing competitor’s frozen yogurt store. This makes our X-Factor sure to hit your sweet spot.
- Access to three different revenue streams: TCBY, Mrs. Fields, and our new Mrs. Fields Gifting stations
- Several format alternatives including storefronts as well as malls and kiosks
- Buying power of over 900 stores in more than 33 countries worldwide
- $2 billion in financial backing from our private equity owners
- Proven financing support provided by BoeFly, the leader in franchise finance