privacy policy

Online Privacy Policy & Legal Notices

Mrs. Fields Famous Brands, a family of premium retail snack food brands that includes Mrs. Fields® Cookies and TCBY®, has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our policies for information gathering and dissemination practices for this website.

In certain places on this site, visitors may be asked to provide us with personal contact information (e.g., email address), and demographic information (zip code or age), in order to contact us for various reasons, such as customer service, company or product information, contests, clubs, or surveys. Contact information we collect is used to respond to requests and contact visitors when necessary, or to offer products and services. Users may opt-out of receiving future e-mailings; see the choice/opt-out section below. Demographic and profile data collected from our site is used to tailor our visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. Only our employees and agents who are authorized by us to handle your information will have access to it. We do not rent or sell your email address or other contact information.

Special Privacy Notice Related to Children's Online Privacy Protection. Although our web site is not specifically directed toward children, and we do not collect personal information from persons under the age of 18 on our web site, we recognize that parents and children visit this site because of the family-friendly nature of our products. This provides us with the opportunity to help educate consumers about the Federal Trade Commission's Children's Online Privacy Protection Rule. Please visit for information from the Federal Trade Commission about protecting children's privacy online.


You may opt-out of receiving communications from us at any time. To do so, please contact, or call the web site administrator, toll-free, at 1-800-cookies. If you have any questions about these policies, please email Please also take a moment to review the following additional Legal Notices that apply to your use of this web site:

Additional Legal Notices

Your use of this web site is conditioned on your agreement to the following terms and conditions. This web site is owned, operated, licensed or controlled by us and except for your personal use for which the information is intended, it may not be copied, downloaded or published without our prior written consent. Notwithstanding your use of any of this information, we retain full and complete right, title and interest to all materials. We do not guarantee the accuracy of this web site or any other web site owned or operated by us, and we may make changes to the site at any time without notice. SUBJECT TO ANY APPLICABLE STATE OR LOCAL LAW, WE DISCLAIM ALL WARRANTIES AND REPRESENTATIONS, INCLUDING WITHOUT LIMITATION ANY IMPLIED OR EXPRESS WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

Subject to state or local laws, your recovery for any damage, injury, claim or expense that you may incur arising from your use of this web site shall not exceed the amount that you paid to access this site. We are not liable to you for any consequential or special damages, including computer viruses, failures, interruptions or defects in connection with your use of this site. Your use this web site and the information contained herein is at your sole risk.

Use of this web site and related information and materials is subject to the laws of the State of Utah. You agree that any dispute arising from your use shall be brought in a court sitting in Salt Lake County, Utah.